Award Winning Perth Brokers

Get the right finance, faster.

Prime Asset Finance are Perth brokers working across commercial and consumer finance. Straight advice, the right lender, and results worth coming back for.

Submitting a quote has no impact on your credit score.
Man with gray beard working on parts at a cluttered workbench in a workshop with large windows.
From start to finish, the experience of purchasing my car was absolutely seamless. It is rare to find a broker who takes as much genuine pride in their work as Kip does.
Thomas Ayoub
Experienced complete honesty and integrity from the moment I was referred to Mitch. He was understanding, extremely knowledgeable and had my best interest front of mind.
Kip is kind, cheerful and professional, he gave us excellent advice when we had no idea where to start. Sorted everything in a day or two and really cares about his clients.
Loan done and dusted in 3 days, right before EOFY. I 100% recommend Prime Asset Finance and already have my next purchased lined up with them.
Got me approved faster than I thought possible. If you need a finance broker who actually cares about getting you the best outcome quickly, talk to them.

Two years in, and the reviews tell the story.
Here's what clients across WA say:

Why Prime Asset Finance

Honest advice, the right lender, no surprises.

One broker across both your business and personal finance, from the equipment that runs the business to the car in the driveway. We compare the market, quote straight, and stick around after settlement.

One application, 40+ lenders

We compare the market for you, so you're not stuck with whatever one bank decides to offer.

Funding in as little as 24 hrs

Send the details, add any paperwork we need, and we take it from there. Most loans settle within 24 to 48 hours.

No hidden costs

The figures we quote are the figures we work to. No moving numbers between approval and settlement.

We know WA industries

From civil construction to transport and trades, we understand the assets you run and how lenders assess your line of work.

What can we help
you finance?

What can we help you finance?

Close-up of a yellow and black farm loader tractor with large front tire and cabin visible.

Equipment Finance

Trucks, excavators, earthmoving gear, utes and machinery. We know how lenders assess your industry, and which ones will back you.

Barista frothing milk with a steam wand next to an espresso machine with a white cup.

Unsecured Business Loans

Unsecured and cash-flow lending to cover the gaps and fund the next move. Quick decisions, clear terms.

Couple painting a room: woman on ladder applying tape, man steadying ladder, with painting tools below.

Personal Loans

Debt consolidation, renovations, weddings or unexpected expenses. We compare lenders to find a rate and structure that suits your situation.

Close-up of sailboat rigging and white sail with calm water and distant shore in the background.

Leisure Asset Loans

Boats, caravans, motorbikes and jet skis. We know how lenders assess different asset types, so you get the right loan for the right toy.

Close-up view of a dark-colored car's front left headlight and side mirror.

Car Loans

New or used, private sale or dealer. One application, the right lender, and no impact on your credit file while we compare.

How it Works

Three simple steps to the right loan.

We make the process easy for you, keeping you posted at every step, so you always know where your application stands.

01

Tell us what you're after

We compare the market for you, so you're not stuck with whatever one bank decides to offer.
02

We compare and recommend

We review your situation, compare lenders across our panel, and come back with clear options and a recommendation, including what each one actually means for you.
03

Get approved and settled

Once you're happy, we collect what's needed, submit the application and manage it through to settlement. Most loans are approved within 24 to 48 hours.

Banks vs Prime

One bank, or the whole market?

Going direct to a bank
One lender's rates, take it or leave it
A credit enquiry every time you apply
You make the case on your own
The bank works for the bank
40+ lenders compared on a single application
One soft check, no mark on your file
We put your application to the right lenders
We work for you
Get a Quote

Backed by 40+ trusted lenders

Lender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logo
Lender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logo
Lender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logo
Lender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logoLender logo

Loan Calculator

See what your repayments could look like.

Enter a few figures for a quick repayment estimate. For real numbers built around your situation, send a quote request and we compare lenders for you.
Disclaimer: Any calculation made using this calculator is intended as an estimate only and based on the information you provide. Quoted repayments do not include lender fees and charges.
Monthly Payment: $0.00
Smiling man with short hair and beard wearing a dark pinstripe suit and white shirt on black background.

Why we started Prime

Mitch spent more than ten years broking inside other people's businesses, watching the industry put commission ahead of the client. He started Prime to do the opposite.
Fintelligence Awards FY26 Winner for Group Year-over-Year Growth Rate percentage Western Australia.Fintelligence Awards FY25 Winner Rising Star WA badge with laurel and three stars.
5000+
Clients helped into the right finance
15 years
Combined experience across the Prime team
“A finance broker who actually cares about getting you the best outcome quickly.”
Kilifitoni Seleti
Personal Loan
I can’t recommend Prime Asset Finance highly enough. From the first call they were responsive, explained everything in plain English, and made the whole finance process way easier than I expected.

They got me approved faster than I thought possible and found a deal with better rates than I could find myself. No runaround, no chasing them for updates — they kept me in the loop the entire time. 10/10 service.

FAQS

Answers to the questions we hear most.

Still working something out? These are the questions that come up most. If yours isn't here, get in touch and we'll help answer it.

Does asking for a quote affect my credit score?

No. We assess your options using a soft credit check, which leaves no mark on your credit file. A hard enquiry only happens once you've chosen a lender and a formal application goes ahead.

How quickly can I be approved?

For most loans, we can quote, apply and settle within 24 to 48 hours. Larger or more complex commercial deals can take a little longer, depending on the documents the lender needs, and we'll tell you what to expect upfront.

Can Prime help with both business and personal finance?

Yes. Most brokers specialise in one or the other, but we handle both commercial asset finance and consumer lending. That means the same broker can help with the trucks and equipment for your business and the car or caravan for the family.

Can a new business get finance?

Yes. We work with both established and brand-new businesses, and many asset and equipment loans need only minimal documentation. We'll tell you upfront what's realistic for your situation rather than send you down a dead end.

Find out what you can borrow.

Tell us what you're looking to finance and we'll compare lenders to find the right fit.  It takes a few minutes, with no impact on your credit score.

Close-up of a sailboat's rigging and white sail with calm blue water and distant shoreline in background.